From the Land - The Reid Brothers

Swanndri has been making clothes with one of nature’s most sustainable fibres for over 110 years. While the rest of the clothing industry catches up in rediscovering the miracle fibre, we've been using wool ever since William Broome produced our first bushshirt in 1913.

These brothers are proud to be following in the footsteps of previous generations, who took care of the land in ways that were ahead of their time.

As part of their contract with ZQ Natural Fibre, the Reids ensure that their wool is premium quality, coming from high standards of farming and care for their 10,000 ewes living on the family’s property, Traquair Station, situated south west of Dunedin.

These are the ZQ wool growers who are interacting with the natural world on your behalf each day at the grassroots level, restoring waterways, protecting native species, offsetting carbon, and enhancing local communities.