Swanndri has always been closely connected to farmers. 

They're the original testing ground for our products and have helped make Swanndri what it is today.

Through thick and thin, rain or shine, they've always been there for us, and we want to make sure we're always there for them.

That's why Swanndri is proud to support Surfing For Farmers, a mental health initiative that's all about bringing farmers together, off-farm and into the surf to enhance wellbeing and build new connections.

As part of our partnership, we're donating $5 from every beach towel or hooded towel sold online or in-store from 1st November to 1st February straight to Surfing For Farmers.

We all know that farmers are incredibly tough, hardworking and resilient. The outdoors is literally their every day. They work through rough weather and tough times without ever stopping or complaining. The kind of people who would rather drip dry in a monsoon than ask for a raincoat. But these days, the pressure on farmers and the rural sector is greater than ever before. And believe it or not, farmers are not invincible. Every now and then, they need an escape, just like the rest of us. From the pressure, from the graft, from the everyday.

Surfing For Farmers is here to help them do that. It's not about being a gun surfer, it's about forgetting about the farm for a bit and de-stressing - for free. It's about having a laugh and washing the dirt off with a bit of salt water - topped off with a causal catch up and a good old-fashioned Kiwi BBQ.

Here's what Wok, from Gisborne, reckons: "I've been attending Surfing For Farmers for three years now. Farming can be demanding job at times and to have the opportunity to get out on the waves and forget about things is magic."

Surfing For Farmers is an awesome - and important - initiative. So we're encouraging everyone to get instore or hop online and grab a Swanndri beach towel or hooded towel, with $5 from every item purchased going straight to Surfing For Farmers. If you're a farmer, you can find you nearest Surfing For Farmers location and get involved here.

Here's to staying true to those who stay true to you.

Cheers farmers.